The company was first established in Budrio, in the province of Bologna, when Mario Pizzoli decided to trade in potatoes in a small way, to supplement the modest income of his country shop. He started selling the potatoes grown by local farmers to the highest bidder.
In the first postwar decade, when Italy was starting to recover from the destruction of the Second World War, Mario Pizzoli handed over the company management to his son, Ennio, who invested in potato grading and packaging machinery, and staff. For the first time, bags of Pizzoli potatoes went on sale in what were then the first Italian supermarkets.
Not content to rest on his laurels, Ennio Pizzoli wanted to fulfil his dream of doing more to promote fresh potatoes, one of the humblest products in the food industry. With his brother, Irnerio, who in the meantime had obtained a degree in mechanical engineering, he visited the Netherlands. There, they got the idea for setting up a line producing deep-frozen French fry. The Pizzoli brothers were about to launch into a new adventure.
Further investments in technology and research led Pizzoli to become the leader of the potato sector. In addition to classic fries, the company expanded its range to include other specialities such as diced potatoes and wedges, croquettes and gnocchi. Pizzoli potato products became a familiar sight in restaurants and in supermarkets across Italy.
The right product at the right time. An R&D product backed by a fruitful marketing mix led to the success of Patasnella, which became the best-selling French fry on the market.
Major investments funded the expansion of the production lines. Therefore, Pizzoli could look beyond its national borders and offer the quality of its Italian-made products to the world. Gnocchi were introduced for the first time to Asia, especially Japan.
In confirmation of Pizzoli’s constant and concrete attention to quality, also in terms of environmental sustainability, the Company is investing in the building of a biomass plant that will produce renewable energy from biogas, entirely powered by potato processing waste..
The new highly-automated, low-environmental impact logistics platform was created in San Pietro in Casale, in the province of Bologna. The upshot of cutting-edge engineering technology, the logistics platform is the first step in the direction of the new industrial estate, the largest in southern Europe