Pizzoli

The Pizzoli supply chain

From seed to table, Pizzoli guarantees quality

Pizzoli’s involvement throughout every stage of the production supply chain is a fundamental asset, both in terms of the quality of the finished product and the enhancement of the local areas and resources involved. Ours is a transparent, highly qualified supply chain, from seed to table, built on extensive expertise that has been shared and developed over time together with all those involved, driven by a passion for and dedication to the land.

Fresh or frozen? The right potatoes for every purpose

Anyone who loves cooking knows that not all potatoes are the same: some varieties are at their best when oven-roasted, for example, while others are perfect for making gnocchi. But there is another important distinction that may be less well known: certain varieties, due to their specific characteristics, are better suited to fresh consumption, while others are particularly suitable for industrial processing.
As the Italian potato specialist, Pizzoli oversees both areas right from the seed stage. Certain varieties are selected for specific characteristics that make them ideal for our frozen potato products, delivering the crispy exterior and soft, fluffy centre that are among the secrets behind the success of Pizzoli products.

Our partners in Italy’s most suitable growing areas

People and the land: these two elements embody the strong bond that Pizzoli has built over the years with farming businesses throughout Italy, in areas particularly well suited to potato cultivation.
From north to south, Italy’s geography offers a variety of climatic conditions that allow us to extend the harvesting season from May through to October. Fertile soil, favourable climatic conditions and skilled, experienced growers: thanks to a long-term vision, we have built lasting, trusted relationships with our partner farms, contributing to the growth of the entire Italian potato sector.

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Pizzoli, by the growers’ side

Pizzoli plays an active role throughout the supply chain, right from the earliest stages. We do not simply process and package the finished product: we support our growers from the planning stage and throughout the entire production cycle, from planting to harvesting.
How? Through continuous agronomic support and crop monitoring, combining expertise and innovation.

Planting

It all begins with seed potatoes, one of our company’s key strengths. Over the years, we have achieved significant milestones in potato varieties, while our experience and expertise have contributed to the growth and development of the Italian potato sector as a whole.
We supply our partner farms with seed potatoes certified for their specific production areas and in compliance with applicable phytosanitary requirements.
Certifications are issued by independent bodies recognised by the respective producing countries, providing an important guarantee for growers and for the quality of the final product.

Cultivation

Our partner growers are never left on their own. Throughout the entire growing cycle, they receive ongoing technical advice from Pizzoli’s agronomy team, supporting them in selecting the most appropriate agronomic practices.

Harvesting

Harvesting is a crucial stage in determining the final quality of the product, and Pizzoli provides support in two ways: by scheduling harvesting according to crop development and by supporting farms that do not have their own harvesting equipment through accredited partners specialised in harvesting operations.

Agriculture 4.0

Pizzoli embraces innovation and advanced technology right from the field. Our agronomic research and development activities are an excellent example of smart farming: intelligent agriculture driven by technology and sustainability.
Our goals? To improve the quality parameters of Pizzoli potatoes and increase the productivity of our growers’ fields, while optimising the use of the resources required for cultivation.
And how do we achieve them? By making sustainable development a fundamental principle of our approach.
There are many practical examples of how Pizzoli’s agronomic R&D activities embrace the objectives of the United Nations 2030 Agenda for Sustainable Development and turn them into tangible actions. Here are some examples.

Learn more

EFFICIENT USE OF RESOURCES

We aim to maximise the efficiency of water, nutrients and plant protection products while minimising their impact on the environment.
In particular, we recommend drip micro-irrigation, which delivers water directly to the roots. In addition to reducing water consumption by limiting losses through evaporation, this system allows the nutrients required for potato growth to be delivered through irrigation water in a precise and controlled manner, significantly reducing their dispersion into the environment.
We also adopt innovative technologies such as satellite crop monitoring and decision-support tools to assess parameters including soil moisture levels and crop water requirements. This enables irrigation to be carried out when it is needed and in the appropriate amount.

RESEARCH AND INNOVATION IN THE FIELD

Every year, we test dozens of new varieties in our varietal trial fields to identify those best suited to our growing areas and assess their genetic resistance to the main threats affecting the crop.
In our experimental fields, we test the latest crop protection solutions every year, favouring biological control methods and solutions with a low impact on beneficial insects.
Thanks to forecasting models, plant protection treatments are carried out only when necessary.
We analyse the crop rotations adopted by our growers and, after testing these practices ourselves, promote beneficial approaches such as green manure crops, which help improve soil fertility.

PARTNERSHIPS

We are constantly seeking new partnerships with companies, universities, public and private research centres, and other organisations and professionals driving innovation in the agricultural and potato sectors.

Quality control, from field to finished product

Pizzoli applies comprehensive quality controls throughout every stage of the supply chain. We carefully monitor every production batch, both fresh and frozen, throughout the entire process, from the field to the finished product.
As a guarantee of our high quality standards, we hold the industry’s leading certifications.